About Us

The mission of Inform Florida is to strengthen the health and human service information and referral provider network in the State of Florida through advocacy, coordination, and education.

The Florida Alliance of Information and Referral Services (FLAIRS), now Inform Florida, was incorporated in 1979 to serve as a forum for organizations providing information and referral services to work together on common goals and objectives. Inform Florida is also the Florida chapter of Inform USA, a national organization that drives delivery of quality resource referral, navigation, and connection services and is the sole source for standards, program accreditation, and practitioner certification for the sector. Inform USA members are governmental units, 211 & 988 programs, libraries, civic organizations, and those who work in the areas of aging and disability. Florida agencies were among the early implementers of 211, following the formal FCC approval of 211 as a nationwide dialing code for accessing community information and referral services in July 2000. Working with the United Way of Florida, FLAIRS helped establish Florida Statute 408.918, identifying FLAIRS as the 211 collaborative organization for the state, responsible for implementation of the statewide Florida 211 Network, which serves as the single point of coordination for information & referral for health and human services. The priorities of FLAIRS, now Inform Florida, include:
  • Promoting the use, visibility, and public awareness of Florida 211 services.
  • Providing access to standardized, comprehensive data to assist in identifying gaps and needs in health and human services programs, providing comprehensive and cost-effective access to health and human services information.
  • Improving access to accurate information by simplifying and enhancing state health and human services information and referral systems.
  • Promoting standards for data collection and for distributing information among state organizations.

Inform USA

Inform Florida is an affiliate of the Inform USA. Inform USA is the membership association for Information & Referral professionals, and the driving force behind clear and consistent professional Standards that benchmark every aspect of quality Information and Referral (I&R) services.

Staff and Board of Directors

Executive Director

Tori Greer, MPA

Florida 211 Network & Inform Florida


Michael Martin, CRS, CRS-DC

211 Director, 211 Northwest Florida


Richard Shutes

Associate Director of Contact Center Services, 211 Miami


Keith Lavery-Barclay

Director of Information and Referral Services, Advantage Aging Solutions


Matt Guse

President/CEO, 211 Big Bend

Immediate Past President

Micki Thompson

President/CEO, 211 Tampa Bay Cares, Inc.

Libby Donoghue

Executive Director, 211 Brevard

Sunny Hall

Vice-President, Client Services
Crisis Center of Tampa Bay

Linda Hafner

Vice President, United Way 211
United Way of Lee, Hendry, & Glades

Renee Knight

Vice President of Community Services, ElderSource

Melissa Nelson

President/CEO, United Way of Florida

Sheila Smith

President/CEO, 211 Broward

Greg Strader

Regional Manager, World Renew Disaster Response Services

Brandy Davis

Public Safety Communications Assistant Manager, Orange County 311

Elizabeth Findlay, LCSW

Crisis & 988 Director, United Way of Northeast Florida

Sharon L’Herrou

President/CEO, 211 Palm Beach & Treasure Coast